History

Born and bred in New York City, a Brooklyn-born artist named Joel Human emerged; helping to transform the narrative and perception of cool, by bringing styles from the streets to stores across the world.

Human's career began in the late 1990's, after receiving a full scholarship to Pratt Institute of Design. Soon after enrollment, Human worked with a wide array of companies and celebrities, from Disney to 50 Cent.

With a talent for spotting trends before they happen, Human helped these companies double their bottomline, by fusing raw authenticity with a keen understanding of cultural nuances.

His innate ability to capture the pulse of the streets, cultivated a distinctive aesthetic that resonated with a diverse and global audience.

Human's designs are not just garments; they're a statement.

Created by God, Designed by Human.