Born and bred to the heartbeat of hip-hop culture, a Brooklyn-born artist named Joel Human emerged as a pioneer; helping to transform the narrative and perception of cool, by taking styles from the gritty streets of New York City to stores across the world.

Human's career began in the late 1990's, after receiving a full scholarship to Pratt Institute of Design. Soon after enrollment, Human went door to door introducing himself to companies in the fashion district, and started designing for many different companies, from Disney to Fubu.

With a talent for spotting trends before they happen, Human helped these companies to ignite a revolution in streetwear, by fusing raw authenticity with a keen understanding of cultural nuances.

His innate ability to capture the pulse of the streets, cultivated a distinctive aesthetic that resonated with a diverse and global audience.

Human's designs are not just garments; they become a form of expression, embodying the rebellious spirit and individuality of the culture.